SEO Website Architecture
Did you know that good SEO website architecture can balance your site's appeal for the search engine algorithms while satisfying the needs of your web visitors? An experienced SEO web developer understands that the optimal website structure for your site will focus as much on user conversions as it does on generating web traffic. After all, your goal is not only to win the battle for high quality click throughs, but also to increase revenues through your ongoing internet marketing efforts.
Create a Good User Experience
Most importantly, you want visitors to have a good user experience when they choose your website. Even new visitors to your company's website should be able to find things quickly and easily. If possible, it helps to land a user on the webpage that answers his or her search query. When a user gains confidence in your website, they stay on each page longer, visit additional pages, come back more often, and link to your website as a trusted source of information.
It is equally important for website design to ensure the search engines can easily navigate your site in search of relevant content. This step requires a thorough understanding of SEO techniques as well as a lot of original content written as informative text, and then semantically indexed to rank well. Nothing works better than Win-Win solutions when competing online. Good SEO website architecture creates an internet experience where the user doesn't have to think that much and never feels lost. We design your website so users take the fewest clicks to get what they seek.
Thematic Relevance and Latent Semantic Indexing
Search engines expect any business website today to have by-the-book SEO. That's why our web designers go a step further to develop individual page strategies with keyword-rich URLs to enhance your site's thematic relevancy. This allows the algorithms to use a powerful content principal called latent semantic indexing (LSI) to better understand what each page is about. For example, if you sell kids shoes, your website could also rank well for children shoes with LSI, even though the word children does not appear on your website.
Since search engines rank individual pages and not sites, SEO website architecture is one of the most critical of the initial components for good search engine optimization. In fact, numerous structural factors affect how you should optimize your website to ensure that your company's brand is positioned to rank well for all of your online efforts. Our SEO team will guide and instruct the algorithms as to where they should go once they arrive. Moreover, your success may depend upon how efficiently you can build on your basic website structure for support of future digital marketing campaigns.
- "The Ultimate List of Marketing Statistics for 2018" HubSpot, 2018. https://www.hubspot.com/marketing-statistics