The more we know about how visitors are using content, and the more accurate that knowledge is, the better we can find out what sort of content works best for our target audience and adjust our strategy and posting schedules accordingly. Content may be king, but data is its queen. – Jordan Louis1
Monthly SEO Reports for Organic Traffic Analysis
A major benefit of monthly SEO reporting is the constant stream of data available for you to use in the analysis of your organic traffic and online marketing strategies. Unlike most media, business results from advertising opportunities on the Internet can be monitored and analyzed daily. Done right, you will have all the information your company will ever need to make intelligent digital marketing decisions for your online campaigns. Since real time analysis cost money, one of the keys to staying within your company's budget is to master the fine art of SEO reporting and online marketing analysis.
What Is SEO Analysis?
You know that search engine optimization is the process that allows an SEO professional to make changes, add content and structure your website to be more visible to algorithms for improved SERP rank. Before you begin the fine-tuning of your website with SEO techniques, a thorough SEO analysis needs to be performed on your website as well as your competitor's sites. This online marketing analysis will provide a clearer picture of what needs to be done to put your website in play for Page 1 results.
Our SEM professionals can install conversion-tracking code to your website that will allow you to generate search engine marketing reports. These let you know where your visitors are going and what they are doing when they visit your website. As you make changes, your company will be able to track the impact of those changes to your Internet marketing efforts using a variety of SEM reporting tools. Our SEO reporting tools have differing features that often make one tool a better choice based on your digital strategies and ongoing need for SEO analysis.
Direct Traffic to the Most Relevant Web Pages
Careless decisions or unnoticed mistakes can waste a lot of your digital marketing budget, so it's always a good idea to use a search marketing professional to assist you in setting up your SEO reporting schedule. Once these are in place, the response from your targeted audiences can be matched to your company's creative inputs. Webmaster Tools is one of the most powerful online marketing analysis tools available. It is free, user-friendly, and is provided by the most popular search engine provider (Google), which gives analyses performed with these tools good credibility.
When the results from your company's organic search results are combined with well planned paid inclusions, you can direct a competitive campaign designed to win the search battle for very select keywords or long-tail keyword phrases. This will allow you to direct traffic to your site's most relevant web pages based on your user's search criteria. Monthly SEO reporting and online marketing analysis identifies the biggest obstacles to your website's internet success and leads to well-matched search relevancy for more visitor conversions. Without routine analysis, it becomes a guessing game in directing traffic to the most relevant pages.
- "The Ultimate List of Marketing Statistics for 2018" HubSpot, 2018. https://www.hubspot.com/marketing-statistics