In a world where attention spans are measured in nano-seconds, you have to get right to the point of addressing your customers' needs. Strategically placing compelling information in an intuitive flow is the best way to win over users. If your product or service can't sell itself, then why bother?
Conversion Rate Optimization
In our industry, "a conversion" is the term used for the action taken by a user in completing a goal. This process begins with a visitor clicking through from the SERP listing to actually visit your site. If you have an e-commerce site, encouraging a visitor to "Buy" is considered to be optimizing for a macro-conversion. Since users don't necessarily buy on a first visit, there are important micro-conversions, such as signing up to receive a newsletter or emails that can be listed among a website's primary goals for a digital marketing plan. According to Industry Retailer, the average conversion rate for e-commerce websites is around 2-3%.
It's much easier to double your business by doubling your conversion rate than by doubling your traffic.
What Is Conversion Rate Optimization?
Conversion rate optimization focuses on creating as many sales (or actions) as possible in the fewest number of user sessions. To calculate your website's conversion rate, divide the number of unique purchase orders by the total number of user sessions prior to a buyer's action. Since a user can purchase more than one product or service at any given checkout, conversion rate optimization can help you understand what brand messaging best speaks to their needs. Moving more traffic to your website doesn't do you any good if they are the wrong users.
When a company sells products and services via their website, conversion rate optimization becomes the cornerstone for measuring their online marketing success. As competition has continued to grow amongst e-commerce sites, analytics data has become a major tool for determining website usability. That's why it is important to select an SEO company that practices A/B split testing, response tracking and other audience testing to optimize a site for online, email or digital marketing campaigns. Conversion rate optimization by Orlando SEO World starts by identifying the right traffic for your business.
Applying Advanced Analytics for Better Decision Making
Conversion optimization platforms can be established to measure a website's content, sales campaigns and delivery systems by automatically processing hundreds of variables. This helps SEO engineers identify which data subsets have the most predictive power. With a company's internet marketing goals clearly defined, better decisions can be made when optimizing to meet those goals. Data may be retrieved as geographic, sequential, contextual, demographic, customer based or behavioral, as long as your input data is as clean as possible.
Once a mathematical model has been built, it can be refreshed at any time to reflect changes in results related to your online organic, digital, paid inclusion or social media marketing campaigns. By distinguishing "true effects" from "chance events", business decisions can be made in real time and applied to a single optimization framework. Managing conversion rate optimization has a proven record of success in a wide variety of industries, such as appointment scheduling, supply chain management, financial planning, distribution and logistics, and telecommunications.
- "The Ultimate List of Marketing Statistics for 2018" HubSpot, 2018. https://www.hubspot.com/marketing-statistics
